As the Chief Transformation Officer, Wellington Holbrook is responsible for setting ATB Financial on a course of rapid technological change and digital innovation while creating out of this world customer experiences. ATB aspires to make banking work for people and is transforming in a manner to differentiate itself from other financial institutions. Their team includes industry leaders in data, customer experience, digital development, information technology, and innovation.
Wellington’s previous experience at ATB Financial includes leading lines of business, serving as Executive Vice President of Retail Financial Services and Executive Vice President of Business Banking over the past six years. Previously, he spent 15 years at the Business Development Bank of Canada. While there, he served in various senior executive roles in several areas including commercial financing, mezzanine and venture capital.
Wellington is currently a board member of the Calgary Chamber of Commerce and the Calgary Convention Centre Authority. He also has the pleasure of leading ATB’s Teddy for a Toonie fundraising campaign, which has raised over $4 million in donations for Alberta’s Children’s Hospitals in the past five years.
He has earned a Bachelor of Commerce (Hons.) degree at the University of Manitoba and a Master’s with distinction from the University of Oxford.